Search engine marketing is a part of digital marketing. Many confuse SEO with SEM but both are different. Seo is getting results on the search engine through organic way and SEM is getting results on the search page with the help of paid mediums. SEM is one of the important factors of digital marketing because it increases the visibility of the website or the brand. SEM would also help to enhance the local business. SEM is generally referred as PPC which means pay-per-click campaign. There are mainly two types of search engine marketing which is widely used-
- Display ads
- Search ads.
For SEM Google adwords tool is used to set the target and optimize the keywords which are used in the ads. Managing adwords itself is a very tough task. OctaDigi has Adwords certified professionals who strategically bid and optimize you landing page so that your website is placed on a higher position. With our search engine marketing services you will get maximum ROI and growth in sales.